Ad Library

Explore a curated archive of historic Black advertising campaigns. Dive into case studies of the groundbreaking TV, radio, and print ads that redefined the industry.
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  • Radio (syndicated daily serial)

Sounds of the City (1974): How Byron Lewis Turned a Recession Into a Blueprint for Branded Content

In 1974, Byron Lewis produced a Black radio serial to survive a recession—and invented branded content. Here's how Sounds of the City worked.
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  • Print, Television

Campaign Case Study: Jewel Food Stores “Together, We’re Good Food People”

How Proctor & Gardner Advertising repositioned Jewel Foods' generic line by replacing price messaging with family-centered creative. A Black advertising case study.
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  • Television, print

Case Study: Secret Deodorant — “Strong Enough for a Man, But Made for a Woman”

Discover how Carol H. Williams transformed Secret deodorant from ninth to first in its category by applying cultural intelligence and observing women’s real experiences.
Graphic with headshot of Tom Burrell, founder of Burrell Communications Group and pioneer of Black-targeted marketing known for the “positive realism” advertising philosophy.
  • Television & Integrated Advertising Campaigns

Trailblazer Highlight: Tom Burrell

Explore Tom Burrell’s legacy as the pioneer of Black-targeted marketing and creator of “positive realism,” transforming advertising through cultural authenticity.
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  • Television

Coca-Cola “Street Song” (1976)

Explore Coca-Cola’s 1976 “Street Song” campaign by Tom Burrell—an iconic ad that centered Black culture, reshaped advertising, and made history.