Kristian Capel

Lead Brand Designer

Issue
Service Areas
Expertise

Expertise: brand strategy, visual identity design

Bio: Kristian Rae is a multidisciplinary art director, brand strategist, and creative storyteller with over 7 years of experience building culture-driven brands that resonate. She blends sharp design with strategic insight to craft impactful visual identities, digital experiences, and campaigns—especially for Black-owned businesses, mission-led organizations, and lifestyle brands. Through her work, Kristian brings clarity to complex ideas and uses design as a tool for connection, equity, and cultural expression.

Company Overview: Raevision is a creative studio led by Kristian Rae, specializing in branding, design, and strategy for culture-shifting businesses and purpose-driven founders. With a deep commitment to Black creativity and community, Raevision helps clients translate their ideas into bold, authentic visual systems and digital experiences. From brand identity and storytelling to web design and creative direction, Raevision exists to amplify underrepresented voices and build brands that stand for something.