The Executive Leadership Council Digital Strategy
The Executive Leadership Council Digital Strategy
Increasing Awareness around the achievements of Black Executives
The mission of The ELC is to increase the number of successful Black executives, domestically and internationally, by adding value to their development, leadership, and philanthropic endeavors across the life cycle of their careers. Corroborated by industry-renowned research, The ELC’s core belief is that when diversity leads, corporate America and global enterprises thrive.
The Challenge
Leaders of The ELC wanted to know how they could show up authentically on social media to grow The ELC’s audience and name recognition but also to reach more of the people who would use its services. The ELC’s goal was to increase its digital footprint on social media and boost recognition as thought leaders in the Black executive space.
What We Did
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Marketing Consulting
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Paid Social
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Website Design
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Digital Marketing
Our Solution
Our team tapped into The ELC’s unique story and core brand values, in order to grab the attention of its target audience. Using a solid strategy, campaign testing, and refining, we were able to bridge the gap on social media. We felt LinkedIn was the best platform to focus our efforts, as that website’s users are almost exclusively looking for professional development and opportunity.
By generating compelling videos and by sparking discussions on “trending news” posts, we started conversations about The ELC. Perhaps most important, we highlighted the incredible work of Black executives and ELC members. The ELC grew its LinkedIn page by an astonishing 5,000 followers a month and hit 100,000 new followers within its first year of working with Black Digital.
After five years of partnership with Black Creative Agency, The ELC has organically grown its LinkedIn channel to nearly 250,000 followers, making it one of the largest Black channels on the platform.
