How Carol H. Williams built the longest-running independent multicultural ad agency—and the philosophy that drove every campaign she touched.
Campaign Case Study: Jewel Food Stores “Together, We’re Good Food People”
How Proctor & Gardner Advertising repositioned Jewel Foods’ generic line by replacing price messaging with family-centered creative. A Black advertising case study.
Barbara Gardner Proctor: The Ad Executive Who Built an Agency on the Power of No
Barbara Gardner Proctor founded Proctor & Gardner in 1970, the first Black woman-owned ad agency. Her work for Kraft, Sears, and Jewel redefined the industry.
Tom Burrell and “Positive Realism”: How Black Targeted Advertising Changed the Industry
Explore Tom Burrell’s legacy as the pioneer of Black-targeted marketing and creator of “positive realism,” transforming advertising through cultural authenticity.
Why a Digital Communication Strategy is Important for Success
Identify the right audience, setting clear objectives, utilizing the best digital channels, and adapting to technological changes, businesses can maximize engagement, improve ROI, and stay ahead of competitors in a rapidly evolving digital landscape.
Juneteenth Is Not Defined By Its Commercialization
The commercialization of Juneteenth may raise awareness but ultimately does a disservice to the holiday by watering down its significance.
The Spending Power of Black People Makes Marketing to Them a Worthwhile Investment
The spending power of Black consumers is increasing quickly which means it’s becoming more important that you market to them.
Highlighting Excellence in Black-Focused Marketing Campaigns
Black-focused marketing campaigns of past and present highlight the creativity of Black people and make strides in media representation.
Strategies for Effective Digital Marketing to Reach Black Consumers
Elevate Your Brand with Black Digital: Reach the Thriving Black Consumer Market Through Effective Digital Marketing Strategies.