Barbara Gardner Proctor founded Proctor & Gardner in 1970, the first Black woman-owned ad agency. Her work for Kraft, Sears, and Jewel redefined the industry.
The Spending Power of Black People Makes Marketing to Them a Worthwhile Investment
The spending power of Black consumers is increasing quickly which means it’s becoming more important that you market to them.
Strategies for Effective Digital Marketing to Reach Black Consumers
Elevate Your Brand with Black Digital: Reach the Thriving Black Consumer Market Through Effective Digital Marketing Strategies.