Marketing Insights

Our blog is your go-to resource for creative opportunities and expert insights into culture-centric marketing, tailored for our community and partners.
Headshot of Byron Eugene Lewis Sr., founder of UniWorld Group and pioneer of Black consumer marketing.
  • Advertising History, Agency Leadership, Trailblazer Series

Byron Lewis: The Architect Who Proved Black Consumers Were Always Here

Explore how Byron Lewis founded UniWorld Group, the largest Black-owned advertising agency in the U.S., and transformed marketing to Black consumers through cultural insight and authentic representation.
Carol H. Williams, founder of Carol H. Williams Advertising and first Black female VP at Leo Burnett
  • Marketing, Trailblazer Series

Carol H. Williams: The “Whose Eyes” Standard That Reshaped Multicultural Advertising

How Carol H. Williams built the longest-running independent multicultural ad agency—and the philosophy that drove every campaign she touched.
Barbara Gardner Proctor, founder of Proctor & Gardner Advertising, the first African American woman to own a major advertising agency
  • Branding, Business, Insights, Leadership, Marketing, Professional Development, Trailblazer Series

Barbara Gardner Proctor: The Ad Executive Who Built an Agency on the Power of No

Barbara Gardner Proctor founded Proctor & Gardner in 1970, the first Black woman-owned ad agency. Her work for Kraft, Sears, and Jewel redefined the industry.
Black professionals attending a networking conference representing top Black professional conferences, expos, and career events in the 2026 guide.
  • Business, Leadership, Professional Development

25+ Black Professional Conferences & Networking Events (2026 Guide)

Looking for the best Black professional conferences in 2026?
This guide features 25+ conferences, expos, and networking events for Black professionals, including major gatherings in tech, business, media, healthcare, and entrepreneurship.
Graphic with headshot of Tom Burrell, founder of Burrell Communications Group and pioneer of Black-targeted marketing known for the “positive realism” advertising philosophy.
  • Branding, Business, Insights, Marketing, Trailblazer Series

Tom Burrell and “Positive Realism”: How Black Targeted Advertising Changed the Industry

Explore Tom Burrell’s legacy as the pioneer of Black-targeted marketing and creator of “positive realism,” transforming advertising through cultural authenticity.
  • Business, Insights

The Effects of DEI Rollbacks on Revenue

DEI rollbacks are rising, but ignoring equity comes at a cost—discover how brands like Target and Costco are navigating the shifting landscape.
  • Business, Insights

Why We Need More Black Representation in C-Suites

Discover why increasing Black representation in C-suites is critical for equitable leadership, better decision-making, and stronger business performance.
6 Conferences & Networking Opportunities for Black Sales Professionals
  • Business

6 Conferences & Networking Opportunities for Black Sales Professionals

Discover 6 top conferences for Black sales professionals in 2025—packed with networking, career growth, and insights from sales, tech, and marketing leaders.
5 Conferences & Networking Opportunities for Black STEM and Government Professionals
  • Business

5 Conferences & Networking Opportunities for Black STEM and Government Professionals

Discover 5 top conferences for Black STEM and government professionals—network, learn, and grow your career in 2025 and beyond.
Load More