Explore how Byron Lewis founded UniWorld Group, the largest Black-owned advertising agency in the U.S., and transformed marketing to Black consumers through cultural insight and authentic representation.
Carol H. Williams: The “Whose Eyes” Standard That Reshaped Multicultural Advertising
How Carol H. Williams built the longest-running independent multicultural ad agency—and the philosophy that drove every campaign she touched.
Barbara Gardner Proctor: The Ad Executive Who Built an Agency on the Power of No
Barbara Gardner Proctor founded Proctor & Gardner in 1970, the first Black woman-owned ad agency. Her work for Kraft, Sears, and Jewel redefined the industry.
Tom Burrell and “Positive Realism”: How Black Targeted Advertising Changed the Industry
Explore Tom Burrell’s legacy as the pioneer of Black-targeted marketing and creator of “positive realism,” transforming advertising through cultural authenticity.